On-Boarding: The Importance Of The Welcome Reward


[vc_row][vc_column][vc_column_text]Before getting millions of loyal customers to wonder how they ever lived without your app, people need to onboard through an efficient onboarding process. Building the on-ramp to using your app is critical. Distractions are everywhere, vying for your customer’s mindshare.

However, done correctly, the user onboarding process can be the first step in creating healthy user habits (repeat business). The Welcome Reward entices the user to sign up for your app, creates repeat behaviours and teaches them how to use your app.[/vc_column_text][vc_column_text]

The Welcome Reward

The first step is bringing users in. A successful welcome reward is much more than just a way to drive traffic. The welcome reward is an opportunity to start imprinting new routines. Since a user’s first awareness of your app depends on an external trigger, such as a call-to-action in an email, a link on a social media site, a tent card on a table, or a word-of-mouth recommendation, the message must be consistent.

The welcome reward should be strong enough to urge the user to investigate your app. Offering a free dessert to someone who doesn’t have a sweet tooth is not enticing. Giving $5 off the bill if it is over $XX is one example of a more generic reward.[/vc_column_text][vc_column_text]


After the welcome reward has enticed your customer, you have to convey what your app is for, the next step in the user onboarding process is getting the user to take the intended actions. Download the app, register their info, set a security PIN, add their credit card details and then load some money. Reducing the effort involved in completing an action increases the likelihood of that behaviour. Simplifying the experience is vital. However, there needs to be some effort required too. This is known as the IKEA effect. A Harvard study discovered that making your users exert some labour gives them ownership of your product or service. That is why onboarding in the app is broken into several steps. This keeps it simple for your user to complete one task at a time.[/vc_column_text][vc_column_text]

Give me the welcome reward

Next, it’s time to give users some love for downloading, registering and loading some money on your app. This process has them engaged with your brand. Their dopamine is flowing and they want their reward for the effort they have given. Redeeming the welcome reward is what they want, onboarding your customers and having them learn your app is what you want. An enticing welcome reward accomplishes all of this.

Welcome Reward[/vc_column_text][vc_column_text]

The power of variable rewards

They understand what the app is for and they’ve taken the first step to use it. The welcome reward attracted them with goodies that made their dopamine receptors want more.

The importance of reward systems is a pillar of how humans learn. The drive for rewards is motivated by an endless search for stimulus, either external or internally derived.

Among the most influential methods for increasing the probability of a behaviour is providing rewards on a variable ratio. In other words, when the behaviour produces varying amounts of benefit, the user increases the action. Variable rewards can be found at the core of all sorts of addictive behaviours.

But, used properly, multiple rewards can be used to keep users engaged, pique their interest, and motivate them to commit further to using your app. Anticipation drives the search for rewards, and it is this endless hunt that keeps users engaged. When you entice your users with variable rewards you stand a good chance of seeing them convert into regulars.

Your app has many layers of rewards for your users to chase, reward the hunt, quench your customer’s thirst and watch them choose you over your competitor.[/vc_column_text][/vc_column][/vc_row]

Reward the Hunt

Reward The Hunt


Drive your customers crazy, reward the hunt.

Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies.

During the chase, the runner is driven by the pursuit itself; this same mental hardwiring also provides clues into the source of our insatiable desires today. The dogged determination that kept hunters chasing their prey is the same mechanism that keeps us wanting and buying. Although it is a long way from prehistoric hunter to businessmen, the mental process of the hunt remains largely the same. – The reward of the hunt.

Where we once hunted for food, today we hunt for other things. We are driven to conquer obstacles, even if just for the satisfaction of doing so. Pursuing a task to completion can influence people to continue all sorts of behaviours. Surprisingly, we even seek these rewards when we don’t outwardly appear to enjoy them. Puzzles offer no prize other than the satisfaction of completion, for some the painstaking search for the right piece can be a wonderful mesmerizing struggle.


Manufacturing Desire



Triggers come in two types: external and internal. When a product or service is tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.”  Unlike external triggers, which are sensory stimuli, like a phone ringing or an ad online telling us to “click here now!” you can’t see, touch, or hear internal triggers. Internal triggers manifest automatically in the mind.

An effective Trigger for a small behavior can lead people to perform harder behaviors.

The 1st trigger for the KiSSGC mobile app is to ask your customers to join.



After the trigger comes the intended action. To increase the odds of a user taking the intended action, the behavior designer makes the action as easy as possible, while simultaneously boosting the user’s motivation. Increasing one’s action increases the likelihood of a habit-forming.

Once she’s done the intended action (in this case, installs the KiSSGC app), she’s dazzled by what she sees next. Your eCard is already there with a welcome reward. By encouraging your customers to pay through the app to collect points, reinforces the habit of using your eCard and keeps your variable rewards front of mind.


reward the huntVariable Reward

Variable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire.

In the 1950’s B.F. Skinner observed that lab mice responded most voraciously to random rewards. The mice would press a lever, and sometimes they’d get a small treat, other times a large threat, and other times nothing at all. Unlike the mice that received the same treat every time, the mice that received variable rewards seemed to press the lever compulsively.

In the KiSSGC Mobile app, there are several variable rewards including installing the app and receiving the welcome reward. Spending money gets you points. The points earned are a variable reward, when they spend then they get to see their “reward”… (Points increasing). The point increase creates more variable rewards by getting your customer closer to achieving the next badge or award and the hunt for the badge and or prize continues.



Now the user is invested in you and is asked to do a bit of work. The investment comes in the form of asking the user to give some combination of time, data, effort, social capital or money. The investment implies an action that improves the service for the next go-around.

Your customer has invested time to download the app, and now they get to redeem the welcome reward or connect their credit card to your eCard so they can pay to get points. If the investment was fun or satisfying, then the process continues.


In Conclusion

Fundamentally, variable reward systems must satisfy users’ needs while leaving them wanting to re-engage. If used for good, habits can enhance people’s lives with entertaining and even healthful routines. If used to exploit, habits can turn into wasteful addictions.


The concepts and ideas that are written above primarily come from the book Hooked: How to Build Habit-Forming Products.[/vc_column_text][/vc_column][/vc_row]

The Secret Behind Starbucks Gift Card Loyalty App and How You Can Do it too

starbucks app


It’s no secret that Starbucks mobile app has been a runaway success.

The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its cards and mobile app– that’s more money than some banks!

The reason behind the app’s success is simple: Starbucks combined their gift card and loyalty programs into an app optimized for mobile payment.

The Starbucks mobile app has strategically outcompeted mobile payment offerings from tech giants such as Apple and Google so far, and one of the key differences is that the tech giants in the mobile payment space are primarily focused on their device (or brand).

Instead of trying to keep payment exclusive to a particular phone or operating system or brand, the Starbucks mobile app is widely available on both iOS and Android. This automatically opens up the potential market share and user base to everyone with a smartphone.



The Google and Apple versions also require that businesses purchase NFC (Near Field Communication) Point-of-Sale systems, while the Starbucks app is easily implemented into its existing POS system.

That is crucial because no merchant or business owner wants to spend thousands of dollars implementing NFC-enabled Point-of-Sales systems without significant benefits.

mobile payment trends

And while at first glance it may seem weird that a mobile payment app from a coffee company is killing it compared to similar offerings from Apple and Google, Starbucks has leveraged their advantages to the tune of over 25 million users!

In February 2016 alone, 7 million orders went through mobile devices in the U.S.

That’s a lot of lattes!

In the grande scheme of things, the Starbucks app was an in-venti-ve way to give both their cafes and customers more convenience while building loyalty at the same time.


That’s great for Starbucks, but where does that leave you?

You may be thinking to yourself, “I’m a small business owner, and Starbucks is a billion dollar company. How can I possibly get a piece of that kind of money?”

That’s where KISSGC comes in. Mobile Payment + Reward Program + Gift Cards + Promotion = KISS

KISS is an acronym for “Keep It, Super Simple,” and that’s exactly what it does – saving you the costs of building your own app and marrying your loyalty and gift card programs together. All while not taking a single cent of transactional fees!.

This saves you time and money, rewards repeat customers for their loyalty and encourages others to come by through push notifications and promotions sent directly to their phones.

Building your private label app is fast, easy to use, and ready to go in 30 days!

It seamlessly complements your existing POS infrastructure or we can integrate with your POS to enable mobile payments, like Starbucks.

KISSGC provides you with your all-in-one app, so Keep It, Super Simple.


5 Qualities of a Great Business App

5 qualities of a great app


Mobile apps for business today are what websites were a decade ago. Mobile apps are a new frontier and businesses are trying to figure out what is good and who is good at making a Great Business App.

In the last three years, I’ve learned that not all apps are equal. I’ve observed that businesses are seriously investigating apps and within the next decade every business will have an app the way they have websites now. Companies are confused about how to choose a great business app, and some businesses have spent a shit load of money trying to be first to the game only to realize they need to start over again.

The five qualities of a great business app are below. However, there is so much more that goes into a truly fantastic app. The design is ultra important; you need to have an app that is easy to navigate, intuitive, simple, clean, fast, and crisp. You need to understand how the human brain works – especially about consumer behaviour. Changing peoples habits can be hard to achieve, but learning how you can make it fun for people is much easier. A professionally designed user interface (UI) created to release dopamine for an exceptional user experience (UX) is a must![/vc_column_text][vc_empty_space][vc_column_text]

1. Helps your customers choose you over your competition without offering a discount.

A Great Business App will help your customers choose you over your competition without providing a discount. One of my first ahha moments came one day when I craved a coffee. I was standing on a street corner, on my right was a Starbucks, on my left was a Waves Coffee House. Which place do I choose? Then I remembered I had the Starbucks app installed on my phone. I opened up the app to find out I had a $20 balance. The decision was over! Starbucks won my business.[/vc_column_text][vc_empty_space][vc_column_text]

2. Increases your customers average spend per visit.

A Great Business App will increase the average spend per visit. Psychologically a balance on a gift card is the same as having a chip at a Casino. The balance on a gift card is “FREE” money. Free money is much easier to spend, and it’s much simpler to be spontaneous and generous. We never look to see how much we’re spending rather we look to see how much we have to spend. Making sure your customers carry a balance on your app is a key ingredient.

Another key component is a well-crafted reward program. Imagine this: You’re sitting at your favorite pub with one of your best friends, it’s almost time to leave, and you see you’re only 20 points away from your next reward. You quickly calculate that two more drinks get you the 20 points needed, so you offer to buy another round.[/vc_column_text][vc_empty_space][vc_column_text]

3. Your customers will visit more often.

A Great Business App will increase the frequency of visits. This comes back to helping your clients choose you over your competition. By doing this, you naturally increase the number of visits typically made by your customers. Harvard business review showed that increasing customer retention rates by 5% increases profits by 25% to 95%.

Send push notifications about specials or create automated reminders to say “Hi” to your customers if a week or a month has gone by and they have not visited.[/vc_column_text][vc_empty_space][vc_column_text]

4. Your app builds you an amazing digital database.

A Great Business App will build you a digital database like nothing you have ever had.  Your app is cool, and so is a Dewalt drill; the drill is not what you want, what you want is the hole the drill makes. Your app should have artificial intelligence to give you the power to make smart business decisions as well as real-time analytics.

Your customers should happily give you their gender and birthdate. We know having a balance on an app is a key ingredient and to do this, you need a way for your customer to load money onto the app. By allowing mobile payments, your customers will connect a credit card and a postal code is required. Because your clients use the app to pay you can learn how much they spend and when they spend.

With all the data collected, you can now send a message to women under 35 who frequent your business two times a week and live within a 10-minute drive. The database is your gold mine, not the apps.

Get feedback directly from your app, have this feedback sent by SMS to your managers in real time. Sometimes people just need a place to vent so provide them an outlet instead of going to social media. Since the feedback is sent in real time now, your manager might be able to turn the problem around before they even leave.[/vc_column_text][vc_empty_space][vc_column_text]

5. Say no to 3rd party apps

Your customers search your companies name on Google’s Play Store and Apple’s App Store not some 3rd party app. A great business app is your app with your companies logo and colors. You do not want to be building someone else’s digital database you want to be building your database. You also don’t want another company promoting your customers to your competitors. 3rd party apps have directories of surrounding businesses.

Apps for businesses of the future are going to be like email marketing services (esp’s) such as MailChimp, Aweber, and Constant Contact. Only the large national chains build custom email management system to manage their database of email subscribers. 95% of companies use ESP’s, and the advantage of an ESP is they are multi-million dollar systems for pennies, they are extremely customizable and are always improving with no extra cost to you.[/vc_column_text][vc_empty_space][vc_column_text]
Enter full screen for mobile viewing.[/vc_column_text][/vc_column][/vc_row]

Stop Discounting and Start Rewarding

Discounts are bad. KISS is good.

Stop discounting! It kills your business. When you discount, you lose money at the till. A perfect example is with a $20 discount on a $100 item. Now you only collect $80, not $100 but still away gave $100 in value.

Instead, offer 10% more if your customer loads an e-gift card. For instance, buy a $100 e-gift card, and we will load $110. You just received $100 – $20 more than the scenario above – but gave a value of $110.

Another great way to add value to your business is with a limited time offer like this: Load an e-gift card for $100, and we will instantly send a $20 e-gift card to a friend or family member for free. Again, you received $100 vs $80 in the first scenario.




Kiss app rewardHow much does $20 of value cost you? $10 or less? Discounting $20 will cost you $20. In its place, add $20 of value, which only costs you $10. You received $20 more at the till; net is $90, not $80. Money for you. Value for your brand. Satisfaction with your customer.

I haven’t even talked about deep discounting, let’s look at these coupon companies who require you to give a discount anywhere from 40% to 60% on average and as big as 90% or more.  The crazy part is once someone buys your deeply discounted product or service you only get to keep 50% of the money, the coupon company get 50% and now you have to fulfill your promise. STUPID is what comes to mind.

You have a $100 service that you sell on the coupon site for $50.  You only keep $25 and it takes 1 hour of your time or staffs time to honor the coupon. You might have covered your wages but what about your overhead?  What if you sold 300 deals? How do you honor them in a timely fashion? What happens if a full paying customers comes to your door but you are booked for months servicing the deal hunters?

Have you ever bought a deep discount coupon and become a regular / loyal customer of that business?  Didn’t think so… what are your thoughts on attracting deal hunters vs rewarding loyal customers?

12 Reasons Your Business Needs E-Gift Cards To Increase Revenue

My wife and I were on a date at a nice establishment. The atmosphere was perfect and it seemed like nothing could ruin our evening. The appetizers were delicious and the main course was fantastic. When it came time for dessert we ordered their special chocolate lava cake. It took a little longer than it should have to arrive but we were in no rush. When the cake finally did arrive, it was broken and the center lava had spilled all over the dessert dish. Did we care? No, we just wanted that sugary goodness. The restaurant, however, did care. They removed the cost of our dessert and our drinks from our bill as a form of apology. Were we happy? Yes, of course. Have we gone back? No, we have not. We can’t even remember the name of the restaurant.
This is where an e-card would’ve gotten the restaurant off the hook for their mistake and guaranteed our return. Now, imagine if the manager came up to apologize and pulled out a mobile device and asked us for our number so he could send us an e-gift card. Within a few seconds, we’d have our card and the restaurant would have us back on another occasion.
We’d definitely remember the name of the restaurant then!

By offering gift cards year round, you can increase your bottom line. Gift cards are marketed 365 days a year; but products and some services are not. We do not need snow removal in the summer, so it makes sense that this service isn’t offered in July. On the other hand, your business operates every day and even if all your products and services aren’t available all year, your gift cards should be.
Think of it this way, if a customer comes in to purchase something that you do not have instead of telling them it’s a seasonal item and sending them on their way or trying to sell them something else, sell them an e-gift card. Chances are they’ll purchase the card and come back sooner to use it. Instead of waiting to use the card when the original item they wanted comes back in stock, they’ll get a reminder in their phone prompting them – very nicely, we don’t push – to use their card.

Being attached to someone’s hip will give you a reasonable advantage over your competition. We live in a world where people go to bed and wake up with their phones beside them. We’ll hit the brakes and do an illegal u-turn even if we are already late for a meeting just to go back and get our phones. We take them on vacation. We take them to our kids’ softball games and answer calls even when our child is at bat. We need our phones to do business, connect with friends and family, and update our various social media profiles.
You need to get into as many smartphones as you can. It’s good marketing and gives you the leg up on your competition. Did you know the Starbucks app is used for over 16% of all their purchases? Why? It’s easy. Order your drink, take out your phone and after a quick barcode scan, you’ve paid and are on your way. Well, you’re almost on your way because if you’ve ordered a fancy drink with syrups and whipped cream, you know the wait is sometimes a long one.
Make it easy for your customers by using the KISS APP to offer e-gift cards to allow them to pay quickly with their most prized possession: their phones.

Traditional gift cards are proven to be a great tool; it’s a multi billion dollar industry. E-gift cards are plastic gift cards on steroids. They allow you to fine-tune your marketing initiatives and collect vitals from your customers.
With e-cards you can now build a database of email, cell numbers, gender, age, frequency of visits, average spend, birthday and more. Then you can use all this information for specific marketing advantages. E-gift cards give you a chance to know your customers and give them exactly what they want before they know they want it.
A word of caution with direct marketing: Those who bug their clients get swatted away quickly. Do not over-saturate your customers with direct marketing. They will see this as a nuisance and stop using your products/services altogether. However, if you are adding value and giving them what they need without harassing them, you’ll have no trouble creating a loyal customer base.
If you’re a bugger, bug off now and save yourself the hassle.
Here are examples of perfect direct marketing initiatives:
• It’s Valentine’s Day and you have a great special to offer the men. Now with an e-gift card solution you send an exclusive offer to only the men in your database or only the men who have shopped with you 3X or more in the last six months.
• Create automatic reminders for unused credits after a three-month window or six-month window. This gives your customers a push in the right direction without harassing them to use their cards.
• A birthday text with a special e-gift card offer lets your customers know that you care that they’re one year older and they deserve a treat for repeatedly using your products/services.

The mindset of a person who has a gift card is similar to the mindset of someone at the casino. Casinos make you exchange your cash in for chips so you stop thinking of your money as money. If you have to look at a 20-dollar bill as it’s inserted into a slot machine, you will be very aware of that bill’s value. If you insert a 20-dollar chip into the machine, you’ll be less inclined to care if/when you lose it all. A chip has no value to us in our everyday lives. We don’t pay for groceries in chips; we use real money to buy chips (potato chips or kale chips if you’re that kind of person).

The next time you’re at the casino, observe a roulette table. Watch patrons exchange their one chip in for many chips. Most have no idea how much each stack is worth but they happily fill the numbers on the roulette table with heaps of chips because it feels good to cover so many numbers.

When someone receives a gift card it’s play money for them to spend as they wish, consequence free. Also, they’ll usually spend more than the value of the e-card. Want to increase your average sale amount per transaction? Sell e-gift cards.

Coupon companies make you offer a deep discount. Let’s say you offer a $100 value for $50. The coupon company collects the $50 and only gives you half of that. You just gave a $75 discount, lost $75, and now you have to service all these deal hunters that are only using your product/service because it’s been cheapened. That is what makes them deal hunters and not ideal clients – they move from one deal to the next and do not give a hoot about becoming your customer.
Why not offer loyal customers a bonus? Buy a $75 e-card and we will load $100. You just collected $75 and gave them a value of $100. What does that extra $25 cost you? Not much because it creates a repeat customer. Plus, you collect information on them for future direct marketing.


Stop Discounting & Start Rewarding


Actually it’s not just knocking, it’s screaming. Businesses are slow to embrace the online selling of gift cards. Do you know why only 3% of local businesses sell their gift cards online? Because it’s expensive to get the service up and running! That’s why the KISS APP was created so that the 97% of you who cannot get a ROI from the initial set up costs can now join forces and have a better and ever evolving solution.

What is your cost of acquisition with traditional advertising? Why not send an e-gift card to everyone you meet? No seriously. Wouldn’t it be nice to send everyone you come across daily a gift card to use at your business? All you have to do to get a new long-term customer is get them in the door. After that, you only need to worry about retaining them and the KISS APP will help you with that too.

Let’s say you meet a fellow business owner while waiting in line at the ATM. You show interest in their business, they show interest in yours and then they ask you for your phone number so they can send you an e-gift. You comply and as soon as they look up from their phone after pressing SEND, your phone beeps with an incoming text that says, “ You have an e-gift card. Click here to redeem”. They just marketed their product directly to you and enticed you to visit their store by offering you free money.

This isn’t an understatement; EVERYBODY buys gift cards. They offer an easy purchase for those looking to get a present for someone they don’t know very well and for those looking to buy something for someone they do know well. They make great wedding gifts, birthday gifts, and rewards. They can be a personal gift that says, “I know this is your favorite store, that’s why I got this gift card here” or “This is my favorite store. I got your gift card because I think you’ll like it too.” You can even add a scheduled delivery date for the recipient so you control what date they receive their e-card.

Look around your business. Nine out of 10 customers you have buy gift cards, but why aren’t they buying them from you? With the KISS APP, you’ll be making it very easy for them to purchase e-gift cards from your business. Take advantage of that 93%!

If 93% of people buy gift cards and the average spend is $213, that translates to tons of referrals from your exiting customers. Word-of-mouth is the best form of advertising. By using an e-gift card solution to help your current customers spread the word to people who trust them, you are basically getting free advertising.

How many of your customers would love the opportunity to share your business with a friend or relative? Probably all of them. It’s as simple as entering a phone number and sending or scheduling a KISS. Get in on that $213 dollar action and offer e-gift cards.

When a customer spends their gift card, they may not use up the entire value of the card at once. If there is $3 left on a card you know chances are in your favor that they will be a return customer.

Every little penny counts. No one is going to walk away from money. Even if it’s as little as $3, the customer will return to your place of business and spend it. Don’t offer anything for $3? That’s a shame but that won’t stop your customer from spending. They use that $3 towards another item and maybe even buy a gift card for a friend.

Did you know that 8 out of 10 corporations buy gift cards? These corporations use the cards as employee incentives and rewards for jobs well done. The employees that are offered the gift card can turn into future long-term customers of yours.

With the KISS APP, a corporation can buy an e-gift card from you in a matter of seconds. They can send out any denomination to any phone number instantly or at a future date and in return you get their employees’ business. The bigger the company, the more they spend on e-cards and the more employees of theirs you can convert into customers of yours.


Do you have any thoughts to add?

How To Move Your Cards From Your Wallet To Your Phone

How To Move Your Cards From Your Wallet To Your Phone

Are you like me, do you have a wallet full of credit cards, bank cards, gift cards and loyalty cards? 33 is how many I had in my wallet when I counted them.  That does not include my driver’s license and 2 primary credit cards that I always use. I started thinking how can I move my physical cards from my wallet to my phone and from there the hunt began.

Move your physical cards with barcodes from your wallet to your phone.

There are several options out there in the world wide web, here is the one that I found to be the best. It was intuitive and user friendly. Stocard is available for both Android (rated 4.4 from almost 64,000 reviews) and Apple (rated 4.5 Stars from almost 1000 reviews). With the Stocard app I was able to eliminate 7 physical cards from my wallet and I eliminated 3 apps from my phone by adding the barcode # to Stocards.  Although the app did not clean out the 33 cards from my wallet it certainly helped.  Stay tuned for a complimentary app (The KISS App is coming soon) that will eliminate another stack of cards from your wallet. Leaving you with only your ID cards and cards that still use a magnetic strip.

How To Move Your Cards From Your Wallet To Your Phone

4 reasons to use the Stocard App even with businesses that have an app.

  1. Nothing sucks more than an app on your phone or a program on your computer that takes even a few seconds to load.
  2. What about an app that is not intuitive, every time you go into the app it seems to be a chore to find the barcode.
  3. Some corporate apps try to bombard you with promos and advertising.
  4. Finally it’s just easier to have everything under one roof.

Save-On-Foods has an app that is a slug in the modern world and I would rather pull my hair out then stare at my phone while the app loads. Even after it loads it’s 3 clicks to get the barcode open. Solution – enter barcode into Stocards and now it’s at your fingertips in seconds.  I have also done this with my Cineplex Scene card because I could never navigate easily to the barcode in their app. My Shoppers Drug Mart barcode is in my Stocard app as well so I don’t have to look through all their coupons.

I hope this app helps you declutter and simplify your life, please comment below and tell us how many cards you think you have in your wallet(s)?


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