Gift Cards and Loyalty Programs: Who’s Using Them and How?

Gift Cards and Loyalty Programs: Who’s Using Them and How?

What do people think about gift cards and loyalty programs? Here’s what we learned from 714 people: The demographics of this group would be born between 1968 – 1978.  Results would probably be significantly different if the demographics were millennials who are now the largest demographic in the world.

Let’s Look at Starbucks:

Survey respondents named the Starbucks reward card as one of top three gift card/loyalty programs, alongside Shoppers Drug Mart’s Optimum card and Cineplex’s Scene card.

Starbucks customers can use their card or the Starbucks app to pay for their order and collect reward points. Can you guess which they prefer using?

These numbers kind of make you wonder… why don’t more businesses offer a gift card/loyalty program app?

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